Surface Duo expanding to new markets is bad? Why that's the dumbest thing I heard this week.

Microsoft this week appear Surface Laptop 4, along with some new office-orientated peripherals. Lost in some of that news is that its dual-screen mobile device — Surface Duo — is expanding to 9 more markets. Granted, these are commercial markets, so not retails stores, but it's still an important step.

But one of the dumbest hot takes I accept seen from people is that Microsoft is just doing this to get rid of current stock. The joke existence, of course, that Surface Duo is doing and so poorly that the company is looking to dump existing devices in more markets to exist rid of them.

While such a notion appeals to the professional person Microsoft schadenfreude oversupply, mostly because there are however some pathetic misplaced grievances virtually the demise of Windows Phone, it is one of the most idiotic things I have heard.

The real reason why Microsoft is expanding to Surface Duo is a lot more slow.

I mean, recollect nigh it. Imagine arguing that a production is going to more markets equally a clear sign of failure.

Launching a phone — fifty-fifty equally a soft launch through business organisation channels — in a new country is not fiddling. In that location are regulatory and blessing processes, paperwork, full general infrastructure, shipping, distribution, import concerns, back up, and even adding new languages to Surface Duo (which happened just concluding week).

None of that is cheap or easy. And if you think I am wrong, so tell me why fifty-fifty Sony doesn't sell its niche phones in all markets.

The idea that Microsoft would product-dump Surface Duo in ane new land to go rid of stock, let lone nine, is bizarre. If information technology were trying to do that, it would but practise what it is already doing in the U.s.a. — cutting prices. At just $950, vii months afterward launching, this US-only pricing is to sell more than. And if Microsoft wanted to abandon it, they would do the former fire sale play a trick on.

Why launch in nine new markets at added toll and labor? It makes no sense.

Of form, if you're now waiting for me to accept the other position, that this push to nine new markets is because Surface Duo is doing so well to warrant it, or is even selling ameliorate than expected, well, hell no. I have no idea how well Surface Duo is doing for sales, simply if I hazard a guess, it's meager book, and it certainly is not a 'hot' device for what are obvious reasons.

Trying to argue that a production is going to more than markets as a articulate sign of failure is, frankly, stupid.

No, the real reason why Microsoft is expanding Surface Duo to more markets is a lot more than boring. There is no conspiracy, failing up, product dumping, or anything dramatic. Instead, Microsoft is paving the way for future releases of Surface Duo; your versions 2, iii, and beyond. By opening these channels today, Microsoft has an easier time for new hardware in the future. Lay the groundwork now and so that later iterations can launch with shorter windows.

Microsoft also likely has multinational companies who want to trial Surface Duo, and they demand an easier way to facilitate that process. Such a exercise benefits Microsoft as it can besides garner feedback on Surface Duo for afterwards iterations (not unlike HoloLens ii expansion).

Yes, that does mean we are however expecting a Surface Duo v2 in late 2022. Every bit we have gone into exhaustive detail before, Surface Duo was conceived initially as a pocket Surface running a flavor of Windows. It was never supposed to be an Android phone, which is why things like NFC, 5G, or even smartphone-level cameras are non onboard. Android was a last-minute save of the hardware. A lot of that should change with the next version as the hardware team can now blueprint it to come across the needs of telephone users.

While I do not wait a global launch of a new Surface Duo for version two, I think the US-simply launch window will be much shorter. Microsoft can introduce the device in more than markets precisely because of this slow but focused expansion. That means during the life wheel of version ii, we will see even more than markets added in grooming for version 3. Rinse and repeat, and hopefully, past version four, Surface Duo is some near-global launch like Surface Pro.

Or maybe it all comes crashing down, and Surface Duo fades away. I don't know.

None of this insight is especially groundbreaking, but evidently, the apparent respond is lost on the internet's finest in comments and discussions because drama is fun. Hopefully, this will shed some light on a typical (albeit conservative) strategy for developing a new production line. You're welcome.

Post-launch roadmap for Final Fantasy XIV: Endwalker revealed

Hereafter plans for FFXIV

Postal service-launch roadmap for Concluding Fantasy Xiv: Endwalker revealed

The latest Letter from the Producer livestream has just aired, and information technology comes with a plethora of news for Terminal Fantasy XIV. This includes plans for updating all the primary scenario quest dungeons, improving the graphics, implementing new sidequests, and much more.

Protect your Surface Pro with one of these great cases

Heir-apparent's guide

Protect your Surface Pro with i of these not bad cases

You take a Surface Pro in your hands and you want to protect it. This roundup of cases compatible with Pro 4, Pro (2017), Pro 6, Pro 7, and Pro vii Plus covers rugged and stylish options and so that you find something you like.